Tag Archives: Coach Cochran

Credit cards are a great way business owners can manage expenses. Often times, it is much easier and faster for start-ups to open a credit card account than to establish a secure line of credit from the bank. When paid on time, credit cards are a good way for business owners to establish credit in a business’s name. If you own a small business, it is wise that you carry more than one business credit card so as to maximize the potential of each one for the overall benefit of your business. For example, consider having one card with 0% APR offer or a low interest rate for carrying balances, and a second card for expenditures that you will repay fully at the end of each month. Having these two types of credit cards can help you manage costs and avoid debt in the long run. There are many choices out there when it comes to credit cards, but the key is how you plan to use them for your business. To start off on the right foot, determine your spending habits and how you plan to pay charges each month before you sign up for any credit card account. There are perks to owning business credit cards. For example, if you are carrying balance and have good credit some card issuers offer a low interest rate. Others, on the other hand, have fixed rates which can benefit you as an entrepreneur when the rates rise. Don’t hesitate to research the credit cards that are out there. Know exactly what they offer and how payments will be made. Read the fine print and if you need help in determining which credit card for you don’t hesitate to ask. Strategy is key when using credit cards. Over time, business credit cards can help your small business build a credit history with business credit bureaus so that your business will have a credit history of its own, instead of being linked to your personal credit history. Good luck!

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After having studied top achievers and peak performers over the past 35 years, I’ve concluded that these unique men and women have, in most cases, mastered what I call the Seven C’s of Success.

1. Clarity – Eighty percent of success comes from being clear on who you are, what you believe in and what you don’t.

2. Competence – You can’t climb to the next rung on the ladder until you are excellent at what you do now.

3. Constraints – Eighty percent of all obstacles to success come from within. Find out what is constraining you or your company and deal with it.

4. Concentration – The ability to focus on one thing single- mindedly and see it through until its done takes more character than anything else.

5. Creativity – Flood your life with ideas from many sources. Creativity needs to be exercised like a muscle, if you don’t use it you’ll lose it.

6. Courage – Most in demand and least in supply, courage is the willingness to do the things you know are right.

7. Continuous learning – Read, at the very least, one book a week on business to keep you miles ahead of the competition. And just as you eat and bathe, organize your time so you spend 30 minutes a day exploring e-mail, sending messages, going through websites, because like exercise, it’s the only way you can keep on top of technology. If you get away from it, you’ll lose your edge.


Many small-business owners have the potential to be highly innovative, but not aware of it. Most think that they are at a disadvantage because they their business is small or it is in a location with little traffic. This is simply not the case. Small business owners have an advantage over big companies because they have the opportunity to understand their customers on a personal level. This factor is a great way for small businesses to innovate their products because they are able to know what their customers want and need. A strong connection with your customers is essential for innovation. Figure out what your customers want. What problems to they have? Are you able to fix the problem? If not, what product or products can you change to help? Be flexible with your strategy and planning. Most small business owners think that innovation involves a great amount of money. That is simply not true. Innovation involves a good idea, ambition and hard work. If you believe in an idea that will improve your business flow don’t discard it. Instead, work and develop that idea. Having a clear direction and the ability to change course immediately if needed are factors that you as a small business owner should include in your business plan.


Whether you are selling or buying a business, it is always wise to get an evaluation before making any transactions. A business evaluation helps you or a potential buyer answer important questions. For example, why does the current owner want to sell the business? Or what type of growth potential does the business have? The following are three reasons why every company needs an evaluation.

Reason 1: Financial Stability
An evaluation will inform you if a business is in sound financial condition. Financial statements provide information on a company’s profitability, equity, available cash, and other financial data that illustrate how well a company is doing. This is very important if you are trying to avoid any debts or liens against it.

Reason 2: Legal Matters
An evaluation can tell you if a business has been under investigation by a government agency or the status of a current investigation.

Reason 3: Clientele
Clients are the most important aspect of any business. Without clients, there is no cash flow. An evaluation informs you about the number of customers a business has on a regular basis and who makes up the market for a particular business. The larger the customer base is the easier it will be to survive the loss of customers, if any.


Here are five of the most common, most concerning reasons that good judgment among teams can falter.

1. Employees Feel Left Behind

Leadership consists of a shared purpose where employees can all see the company’s vision beyond their individual craft and know that they’re part of the team. When employees detach themselves from the company’s set goals they tend to feel that they are not heading in the same direction as the organization. When this happens, the individual begins suppressing the contribution of others.

2. Pressure

Often times, employees may attempt to do way more than they can work with in order to . This can lead to stress. Not being able to handle this responsibility. Let your employees know that it is ok to say no. Remember sometimes its about quality not quantity.

3. Copy Cat Effect

The behavior of leaders in a company is reflected on employees. If the influential leaders in your company are not doing what they are supposed to be doing this will reflect on your employees. People are sharp in picking up subtleties and it may affect their judgement.

4. When Competition Gets Ugly

Employees are more likely to engage in unethical behavior when “winners” and “losers” can be easily identified. Winning and losing are directly tied to people’s ego and thus winners feel they are superior. This hostility can be dissolved in an environment that encourages collaboration and a sincere sense of pride for other team members in the company.

5. No Set Company Values

Company values lay the foundation for how your company operates. Employees must know what these values are in order for them to be a unified team.


Exponential growth occurs when the growth rate of the value of a mathematical function is proportional to the function’s current value. In business, the exponential growth of your company can be derived from the Enhancement Plan (four E’s of Business Ownership). A Business Enhancement Plan is the strategy that an independent third-party creates to reach the goals and objectives of a business. In order to enhance the growth and productivity of a business it is crucial that you have an open mindset and think exponentially. What this means is that you must ask yourself: “How can I double my revenues this year?”. Using the right information in right order at right time allows you to take control of your business’ cash flow and ultimate value. As an entrepreneur, you must be fully committed to the growth of your business. Lack of financial resources, knowledge, or skills should not hinder your desire for the exponential growth of your business. Seek help when you find yourself stuck in a rut. Here in the Inland Empire, there is an organization by the name of Small Business Development Center where you can find all kinds of great information. From training to consulting get in touch with the “masterminds” in your area. Experts in the field can provide advice and help evaluate and examine your business to boost leads, prospects and revenue. By seeking help you can discover limitless opportunities to create revenue and grow your business.


There are both pros and cons to most decisions in life and this is no different. So it requires proper planning, analyzing, and thinking when deciding why you want to become an entrepreneur.

Depending on who you talk to there are an unlimited number of questions to answer why become an entrepreneur. Some people become entrepreneurs for financial reasons while others may do it for personal satisfaction.

Here are the reasons why I became an entrepreneur:

1. There is nothing more exciting than being an entrepreneur. If you are a thrill seeker and someone that loves the ever shifting pace of life, you will be an entrepreneur. For me, being an entrepreneur is the pulse that keeps the blood running through my veins. I am not happy in any other situation.

2. As an entrepreneur you have the freedom to make your own decisions. With that though comes the success and the failure. If you are the type of person that is okay owning responsibility in both good situations and bad, then you won’t have to ask yourself why become an entrepreneur because you will already know the answer.

3. When you are your own boss, you call the shots. This will enable you to make decisions quicker and capitalize on opportunities as they present themselves. I think this is my favorite part of being an entrepreneur. When working in corporate style settings, you have so many hoops to jump through. It seems like you can’t even sharpen a pencil without having to ask for permission. But as an entrepreneur with your own company, you don’t have to worry about this type of environment.

For me, this decision was extremely simple. I like the excitement I love the freedom, and I’m making decisions.

Entrepreneurship isn’t for everyone, however. This profession requires patience, dedication, hard work, and long hours. My next post will discuss the characteristics needed in order to succeed in this business venture.


We’ve all been there: getting home from work just to realize there are still tasks to be completed. As an entrepreneur, it is often times difficult to leave work at the office because you are your company. Therefore, chances are you will have to work into late hours of the night trying to get the tasks you missed completed. This can conflict with family time because instead of sitting at the dinner table you may be in the living room on the computer typing away or making phone calls to clients. The key to balancing work and family time is to leave work at the office. Yes, work is important but family time is valuable. Compromise in leaving work troubles at the door once you step into your house. Leave computers, tablets, and/or iPads outside of the bedroom. This will prevent the urge to check emails and other apps such as Twitter, Facebook, etc. If possible shut off your phone or just place it on silent. When you are at the office, manage your agenda placing urgent tasks at the top of your list. This will help because you will be getting to the tasks that are most important therefore, leaving time for your family when you get home. Balancing time will seem difficult in the beginning if you are one of those people that like getting everything done at all costs. Slow down and realize that family time should also be a priority in your agenda.


A fundamental truth about humans is that they love to play and they yearn to play a big and
meaningful game in life. As a coach, first you will help your player expand their capacity to play.
Then you will inspire and challenge them to play bigger and bigger in life. Along the way you
will teach them to play big by developing there 15 core abilities.

#1 Play- Ability
The ability to have a strong desire to play a game better and allow another to guide you.

#2 Win- Ability
The ability to understand your current reality and define a game that is challenging and
winnable.

#3 Master- Ability
The ability to shift your focus from pursuit of objectives to pursuit of mastery of activates.

#4 Enjoy- Ability
The ability to perceive challenges as enjoyable and fun rather than as set backs.

#5 Feedback- Ability
The ability to shift your relationship to evaluation from fear of losing to learning.

#6 Learn- Ability
The ability to shift your relationship with new skills from the discomfort of doing something
poorly to the opportunity to expand via practice.

#7 Game Plan- Ability
The ability to leverage your strengths and develop methods for getting consistent results.

#8 Aware- Ability
The ability to see yourself and your situation as perfect and growing rather than as something
wrong that has to be fixed.

#9 World-power- Ability
The ability to shift from will power to designing environments that inspire you.

#10 Response- Ability
The ability to see the part you are playing in every aspect of your life and respond powerfully
and gracefully to anything that is not what you expected.

#11 Respect- Ability
The ability to honor every player in the game and the game itself.

#12Rest- Ability
The ability to balance time for play and time to recuperate. Regular recuperation is the key to
long term sustainable success.

#13 Request- Ability
The ability to ask for what you need to play better and be willing to receive it.

#14 Inspire- Ability
The ability to go beyond playing for yourself, and play in such a way that you lift the entire
game for everyone who plays it.

#15 Coach- Ability
The ability to allow another person in your life to guide and instruct you. True greatness rarely
occurs without the positive influence of an intimate advisor.


After having studied top achievers and peak performers over the past 35 years, I’ve concluded that these unique men and women have, in most cases, mastered what I call the Seven C’s of Success.

1. Clarity – Eighty percent of success comes from being clear on who you are, what you believe in and what you don’t.

2. Competence – You can’t climb to the next rung on the ladder until you are excellent at what you do now.

3. Constraints – Eighty percent of all obstacles to success come from within. Find out what is constraining you or your company and deal with it.

4. Concentration – The ability to focus on one thing single- mindedly and see it through until its done takes more character than anything else.

5. Creativity – Flood your life with ideas from many sources. Creativity needs to be exercised like a muscle, if you don’t use it you’ll lose it.

6. Courage – Most in demand and least in supply, courage is the willingness to do the things you know are right.

7. Continuous learning – Read, at the very least, one book a week on business to keep you miles ahead of the competition. And just as you eat and bathe, organize your time so you spend 30 minutes a day exploring e-mail, sending messages, going through websites, because like exercise, it’s the only way you can keep on top of technology. If you get away from it, you’ll lose your edge.



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